Our History

Vital Nutrition is one of the premier brands of the New Era Cookware Company, a company which has skillfully manufactured cookware since 1874. Vital Nutrition cookware combines New Era's legacy of superior craftsmanship with a distinctive 7 Ply induction ready multi-clad surgical stainless steel to create the very finest cooking experience in your home. Vital Nutrition is proud to have our cookware crafted with American steel in Clarksville, Tennessee, and each piece of cookware is meticulously polished and inspected by hand to ensure you will receive a product that will last a lifetime.

Our cookware saves you money. Here's how:

According to a CBS news report from June 25, 2010, the average American spends “40% of their food budget eating out.”

Average family of four spends $25 at a fast food restaurant two times a week. That’s $2600 annually!

Average Couple dines at a casual dining restaurant once a week and spends $40. That’s $2080 annually!

Eating one additional meal at home each week saves you 134 Calories per person per meal, two pounds a year, and nearly $2000!

The average family spends over $4600 annually eating out.

About Our Cookware

Vital Nutrition Cookware is engineered and constructed of the finest quality materials in the industry. We combine 19-9 Surgical Stainless 7-Ply full body construction, an engineered moisture seal, a tri-vent whistle, and some of the heaviest cover steel available to create a complete cooking system. This is not just another set of pots and pans. Vital Nutrition cookware provides excellent heat conduction, a non-reactive surface that will not leach metals or chemicals into your food, and a minimum-moisture method of preparation. This state-of-the-art cooking system ensures highly nutritious foods that are flavorful and tender. In addition to maximizing time, saving money, and providing peace of mind, this high-quality cookware has a lifetime warranty.


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